As a market that currently mostly only exists in potential, an SSEM perspective can reveal the various social and material relations that comprise the (bio)capital formation that will underpin any market-to-be, an aspect of markets that are often invisible once markets are up and running. This paper considers animal-free food from a social studies of economies and markets (SSEM) perspective. Apart from the myriad of technical problems making animal-free food products, critics have pointed out the blurry ontological status of the food and the ethical challenges therein, and have questioned the veracity of the various promissory narratives being produced. Our analysis concludes by discussing how the sectoral ontologies of biomedicine and agri-food impact the performative capacity of each technology’s promissory trajectory.Īccording to its proponents, animal-free animal food products, such as cultured meat and synthetic cow's milk, has the potential to overcome various environmental, health and ethical challenges that have emerged around global animal product consumption and the industrial agriculture that is needed to support it. In this paper, we articulate (i) the shared and divergent promissory trajectories of the two technologies and (ii) the anticipated market, consumer, and regulatory contexts of each. Importantly, cultured meat technology straddles the industrial contexts of biomedicine and agri-food. Cultured meat technology seeks to replace livestock-based food production with meat produced in a bioreactor.
Cultured blood technology seeks to replace blood transfusion with a safe and affordable bioengineered replacement. In this paper, we explore two emergent tissue engineering technologies that seek to cause a step change in the upscaling capacity of cell growth: cultured blood and cultured meat. Tissue engineering is a set of biomedical technologies, including stem cell science, which seek to grow biological tissue for a diversity of applications. These processes of ongoing redefinition and their implications have the potential to shape collective ideas of how (best) to achieve food security.
The analysis reveals that rather than signalling the adoption of alternative food networks’ goals, food start-ups are contributing to the entrepreneurial redefinition of what constitutes ‘sustainable food’ and how this can be achieved. Based on an analysis of the start-ups’ websites, supplemented by interviews and short field visits, the chapter considers how the start-ups propose to contribute to a sustainable food future and the extent to which they draw on and ‘mainstream’ alternative food networks’ ambitions and goals.
The chapter explores three Swiss food start-ups that each develop novel means of food production and consumption, including indoor agriculture and insect-based foods. Proponents of this current technology-focused wave of food entrepreneurship claim that their ‘solutions in the making’ contribute to a sustainable food future these resemble claims made by alternative food networks. Unique feature of UnDistracted is its ability to launch and close applications, turn system functions on/off, change system parameters, basically change everything that is available on macOS with AppleScript, bash and modification of system settings.This chapter examines visions for sustainable food futures with a specific focus in entrepreneurial solutions proposed by agricultural and food start-ups.Unlike other applications, UnDistracted removes all distracting factors "in one click".Runs various scripts when turning "Focus mode" on/off.Automatically turns "do not disturb" mode on and sets respective status in messengers (Skype and Adium, in the nearest time we will will add support for some other applications and messengers).
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Shadows windows of inactive applications (like these apps do: HazeOver, StayFocused).The app lets you perform specific actions, like darkening unused background windows, hiding all the files on your desktop, and even making the Dock and menu bar disappear altogether for a truly zen-like working environment. UnDistracted gives you the tools you need to make your desktop less distracting, so you can focus on the task at hand.
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